--- title: Ontollo Blog | Tiffany To description: Tiffany To is Co-Founder and CEO of Ontollo. --- [Skip to the main content.](https://www.ontollo.com/blog/author/tiffany-to#main-content) [![Ontollo](https://www.ontollo.com/hubfs/Ontollo_logo_fullcolor-100px.svg "Ontollo")](https://www.ontollo.com) [![Ontollo](https://www.ontollo.com/hubfs/Ontollo_logo_fullcolor-100px.svg "Ontollo")](https://www.ontollo.com) - Industries - [Agriculture](https://www.ontollo.com/agriculture) - [Construction](https://www.ontollo.com/construction) - [Team](https://www.ontollo.com/team) - [Blog](https://www.ontollo.com/blog) [Book a demo](https://www.ontollo.com/demo) Toggle Menu Toggle Menu [Book a demo](https://www.ontollo.com/demo) - Industries - [Agriculture](https://www.ontollo.com/agriculture) - [Construction](https://www.ontollo.com/construction) - [Team](https://www.ontollo.com/team) - [Blog](https://www.ontollo.com/blog) [Linkedin](https://www.linkedin.com/company/ontollo/home/) AI Best Practices & Insights # Ontollo Blog [AI Strategy](https://www.ontollo.com/blog/tag/ai-strategy) 5 min read ## [Every company has that one decision they have to get right](https://www.ontollo.com/blog/every-company-has-that-one-decision-they-have-to-get-right) With companies racking up AI bills for their experiments, the conversation has decidedly shifted to measuring outcomes. Boards ask about them, pilot reviews end with "so what did it actually move?", and enough agentic... ![](https://www.ontollo.com/hs-fs/hubfs/tiffany.jpeg?width=44&height=44&name=tiffany.jpeg) **Tiffany To** September 28, 2026 [Read article →](https://www.ontollo.com/blog/every-company-has-that-one-decision-they-have-to-get-right) ![Crew walking through shipyard with stacked containers](https://www.ontollo.com/hubfs/shipyard-containers.png) ### Subscribe to get monthly updates Get a monthly roundup of our latest posts delivered right to your inbox. No spam, ever. Opt out at any time. [All Topics](https://www.ontollo.com/blog) [AI Strategy](https://www.ontollo.com/blog/tag/ai-strategy) [AEC](https://www.ontollo.com/blog/tag/aec) [Company News](https://www.ontollo.com/blog/tag/company-news) [System of Reality](https://www.ontollo.com/blog/tag/system-of-reality) [Token Economics](https://www.ontollo.com/blog/tag/token-economics) Search [![](https://www.ontollo.com/hs-fs/hubfs/Ontollo%20Benefits.png?width=3300&height=2120&name=Ontollo%20Benefits.png)](https://www.ontollo.com/blog/the-cheapest-tokens-are-the-ones-you-never-had-to-use) [Token Economics](https://www.ontollo.com/blog/tag/token-economics) 5 min read ### [The cheapest tokens are the ones you never had to use](https://www.ontollo.com/blog/the-cheapest-tokens-are-the-ones-you-never-had-to-use) What I love about AI transformation right now is that everyone is sharing lessons learned, and not just the wins. Lately it’s all about the eye popping bills! As every company... ![](https://www.ontollo.com/hs-fs/hubfs/tiffany.jpeg?width=32&height=32&name=tiffany.jpeg) **Tiffany To** September 08, 2026 [Read article →](https://www.ontollo.com/blog/the-cheapest-tokens-are-the-ones-you-never-had-to-use) [![](https://www.ontollo.com/hs-fs/hubfs/system-of-reality-layered.png?width=1672&height=941&name=system-of-reality-layered.png)](https://www.ontollo.com/blog/your-system-of-record-cant-tell-you-when-its-wrong) [System of Reality](https://www.ontollo.com/blog/tag/system-of-reality) 5 min read ### [Your system of record can't tell you when it's wrong](https://www.ontollo.com/blog/your-system-of-record-cant-tell-you-when-its-wrong) I left Atlassian this year to join Noah Wasmer as co-founder and CEO of Ontollo. We had built together before, infrastructure systems for F500 at VMware and a project management... ![](https://www.ontollo.com/hs-fs/hubfs/tiffany.jpeg?width=32&height=32&name=tiffany.jpeg) **Tiffany To** August 20, 2026 [Read article →](https://www.ontollo.com/blog/your-system-of-record-cant-tell-you-when-its-wrong) [![](https://www.ontollo.com/hubfs/intro-blog-landscape.png)](https://www.ontollo.com/blog/introducing-ontollo-a-note-from-our-founders) [Company News](https://www.ontollo.com/blog/tag/company-news) 1 min read ### [Introducing Ontollo: A note from our co-founders](https://www.ontollo.com/blog/introducing-ontollo-a-note-from-our-founders) Noah and I are excited to introduce you to Ontollo and wanted to share the story as to how we got here. Noah and I have... ![](https://www.ontollo.com/hs-fs/hubfs/tiffany.jpeg?width=24&height=24&name=tiffany.jpeg) **Tiffany To** August 11, 2026 ![](https://www.ontollo.com/hs-fs/hubfs/noah.jpeg?width=24&height=24&name=noah.jpeg) **Noah Wasmer** [Read article →](https://www.ontollo.com/blog/introducing-ontollo-a-note-from-our-founders) ## See what your systems can’t see yet. Connect the financial picture at HQ to what is actually happening in the field — and give your AI the operational context it needs to be useful. [Book a demo](https://www.ontollo.com/demo) [![Ontollo\_logo\_fullcolor-100px](https://www.ontollo.com/hubfs/Ontollo_logo_fullcolor-100px.svg)](https://www.ontollo.com) - [Privacy Policy](https://www.ontollo.com/privacy-policy) © 2026 Ontollo Inc. [Linkedin](https://www.linkedin.com/company/ontollo)